ENDPOVERTYEDMONTON

“Let’s end poverty together.”

In 2014, a Mayor’s Task Force began moving towards an ambitious goal: ending poverty in Edmonton within a generation. With a focus on collective action, a detailed road map outlining 35 actions, and dozens of partnerships throughout the capital region, the work is innovative and exciting.

From 2016 to 2021 we managed the Facebook and Twitter accounts for EndPovertyEdmonton. The conversations covered a tremendous amount of ground due to both the complexity of the subject matter and the audiences that we engaged. We discussed the intricacies and challenges of addressing poverty both with advocates and allies, as well as many citizens with lived experience.

We also supported EndPovertyEdmonton with a robust foundational communications strategy, day-to-day tactical communications planning, campaign strategy, graphic design, writing and website development.

Though internal changes within the organization’s communications department ended our tenure in 2021, and the role we played was ultimately brought in-house, through this work, we honed our skills in talking about complex issues like racism, ableism, and gender inequity, and provided persuasive arguments for anti-oppression movements, during a time when social media conversations were at their most productive — and their most fraught.