SocialForward™

by

Your social media should work for you,

not the other way around.

The demands of social media keep growing. In a medium that requires a constant, consistent presence in order to satisfy a ravenous algorithm, the production needs keep leveling up. So many brands struggle stay on top of the photography, videography, graphic design, writing and management needed to build a strong social community, and with the onslaught of banal, AI-generated content, it’s that much harder to stand out from the noise.

And through it all, if we aren’t telling our stories, engaging the right people, and demonstrating thought leadership, why are we even there?

SocialForward™ provides you with strategy-driven

Social Media content creation and management.

We have combined our experience creating award-winning foundational strategy development, and our years of engaging with complex content on social media, to develop our SocialForward™ system — a streamlined pipeline of strategy-driven content creation that is designed to maximize your output, minimize your time investment, and speak directly to your goals.

Start Moving

SocialForward™

Let’s talk about how we can help you make the best use of your social media.

Every Post

Has A Purpose

Guided by custom strategy, we ensure that your social media is tied directly to your goals, constantly building your brand, and developing relationships, instead of simply adding to the noise.

Less Time,

Better Results

Our streamlined, innovative process reduces your time commitment while maximizing your output. We give you recurring predictability in time, costs, resources and output.

People, Skills,

Knowledge

Our team of award-winning strategists, writers, designers, videographers and photographers either has the required subject matter expertise and representation, or we acquire it.

Looking down

the road

We create content with a view to building your longer-term assets, meaning we are also constantly accumulating high-quality resources for your other communications needs.

The SocialForward™ Process

SETUP

  • Developing strategy

  • Creating foundational photo, video and design assets

  • Setting up documentation

MONTHLY

  • Content planning

  • Creating monthly photo, video and design assets

  • Creating and scheduling posts

  • Managing engagements

  • Emergent content creation

  • Reporting and analytics

Periodic

  • Strategic check-ins

  • Documentation updates

  • Aggregate reporting

Customizations

Maybe you need less. Maybe you need more. We can scale the SocialForward™ process based on your needs and budget.

Training &

Coaching

Boosting &

paid reach

Digital

advertising

Blogs and

other content

Website content

& maintenance

and other

Services

Start Moving
SocialForward™
Today

Testimonials

Parodos has been one of our go-to communications agencies to support us when we need content development, social media strategy and development, as well as strategic planning for our board. They are incredibly well versed in strategic communications, customer experience, personas, target market and creative writing. As a fellow communications professional, I have always admired their ability to take very complex issues and break them down into focused, targeted solutions, with a creative flare and understanding of the nature of their client’s work.

Cherie Klassen — Executive Director, Old Strathcona Business Association

One of our favourite things about working with Parodos is their ability to thread the needle between strategic messaging that is timely and impactful, as well as something that the everyday user can understand and digest. There is a lot of noise on social media, but with Parodos’ guidance, we are able to share meaningful, relatable and reliable content that connects communities across our network. We also appreciate how Parodos curates and develops content that is unique to the individual voices in our group, as well as the group as a whole. And their deep understanding of the social media space helps us to navigate challenging subject matter in a nuanced way.

Julianne Threlfall and Areezah Jiwa — Women’s Advisory Voice of Edmonton Co-Chairs

Working with Parados evokes timeless wisdom from da Vinci, "Simplicity is the ultimate sophistication." In a world of fleeting attention spans, how do you stand out in a mere 280 characters? The answer lies in strategic storytelling—a potent blend of accuracy, emotion, and impact. Marliss and Randy are professionals that make the difficult look easy. As they create I’ve come to realize they do not only focus on content, but connections. Their creations are like bridges which span minds and hearts. They are architects of impact, wielding words like magic wands. I have worked with them on many projects and look forward to the next time we get to collaborate again.

Mike Chow — Former Director Social Identity and Social Inclusion, City of Edmonton

learn more about us