TELL YOUR STORY — CHANGE THE WORLD
Combining the power of story with the precision of strategy.
People remember stories, not textbooks. We remember how others make us feel. Change starts in the heart — not the head — and it’s based on values. Understanding the values that drive your business or organization, and the values of those who you need to reach, allows us to craft stories that speak to who people are, and encourage them to create change.
We create award-winning foundational communications strategies and help you implement them in the most effective ways possible. With an understanding of the psychology behind behavioural economics, moral foundations and pure storytelling, as well as an understanding of EDIA and intersectionality, we help you figure out why people should care about the same things that you do, and how to motivate them to take action.
WHAT IS SOCIAL MARKETING?
A business or organization is never just about a transaction. At Parodos, we believe the best way to build your organization is to make connections and nurture relationships – rather than just telling people what you’re selling and asking them to buy it.
We may use the latest technology to reach your audience, or perhaps good ol’ fashioned face-to-face connection. But whatever the tactic, the philosophy remains the same: we connect your values to your audience and it’s the personal touch that counts.
Because it’s the people, not the transactions, that matter.
What We Do?
We craft and share your story, by building and extending your brand, raising your profile, and connecting with your customers and communities.
We help you create change in your corner of the world.
SERVICES
A short laundry list of the ways we can help you!
We guide your team through the process to create your own foundational strategy. With your decision-makers in the room, we walk you through our process to develop the thinking necessary to guide your organization into the future.
The content demands of social media are intense. Driven by your communications strategy and goals, we can create your content on a monthly basis. With graphics, photography, video, design and writing, we can make sure that all your social channels have a constant stream of content that is connected directly to the how’s and why’s of your organization or business.
We look at all your touch-points with your audiences — real world and digital — to see if you are using best practices, (EDIA, GBA+, intersectionality and Indigeneity) and to determine if your messaging is effective, on brand, and optimized to get the best results.
We ensure that all implementations are created with high standards of quality while at the same time are tied directly into an understanding of your audience, effective, persuasive messaging through storytelling, and compelling calls to action that align with your goals. Whether we produce the creative, or you have your own service providers, we can ensure that your content, designs and materials effectively connect to the audience on an emotional level, and motivate them to take action.
Through our team and selective partnerships, we bring the implementation services necessary to execute on your strategy.
- Writing
- Photography
- Video Production
- Animation
- Websites
- Graphic Design
- Blogs
- Events
- Print Materials
- Merchandise
Through a number of tactics — including short form video, blogs, story-driven social media posts, memes, animation, ethnographically-informed fiction, long-form documentary or even narrative film — we create rich, beautiful, emotional, and shareable stories that strike a compelling chord with your audience.
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For businesses, we personally connect with your customers. For organizations, we live and breathe your values, create discussions and engage deeply with your audience. And as advocates, we create social change , one conversation at a time.
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Team Members, Partners & Collaborators
We work with many team members, partners and collaborators. From communications and marketing firms, to writers, graphic designers, photographers and videographers, our network is strong, and populated with some of the brightest and boldest minds in the Alberta creative scene.
Marliss Weber, MA
CEO, Senior Foundational Strategist
Randy Brososky
Senior Foundational Strategist,
Creative Director
Shani Gwin
Foundational Strategist
