THE GLOBAL VILLAGE
HOW ABOUT THE
DIGITAL VILLAGE?
WORD OF MOUTH:
IT'S THE MOST POWERFUL
BRAND-BUILDER.
TRUST THE NETWORK
THE NETWORK
SHALL PROVIDE
YOUR CUSTOMERS WANT
TO TALK TO YOU.
ARE YOU LISTENING?
MAKING FRIENDS AND
INFLUENCING PEOPLE.
IT'S WHAT WE DO...

IT’S A SMALL WORLD AFTER ALL

You don’t need to listen to singing Disney characters to know how interconnected we are.

The rise of digital communication means we can talk to people around the world with the same ease as chatting with our friends in our back yard.

But in many ways the world has never felt bigger. Now, you’re not only competing with the businesses next door, but the ones across the globe. Stakes are higher, but the tools are better. All you need are the skills.

That’s what we have. In spades.

Social Creatures Unite!

At Parodos, we’re the ultimate connectors. We make use of all of social platforms – from Facebook to face-to-face, Twitter to in-depth blogging, LinkedIn to corporate consulting, Instagram and Pinterest to great visual design, and YouTube to corporate video production – we’ve got your audience covered, both in person and online.

Social marketing connects friends and strangers who share ideas, attitudes and beliefs. At Parodos, we turn these groups into communities – bound together by shared values, and strengthened by their connections to each other.

WHAT IS SOCIAL MARKETING?

A business or organization is never just about a transaction. At Parodos, we believe the best way to build your organization is to make connections and nurture relationships – rather than just telling people what you’re selling and asking them to buy it.

We may use the latest technology to reach your audience, or perhaps good ol’ fashioned face-to-face connection. But whatever the tactic, the philosophy remains the same: we connect your values to your audience and it’s the personal touch that counts.

Because it’s the people, not the transactions, that matter.

What We Do?

We build and extend your brand, raise your profile, connect with your customers and communities, and help you create change in your corner of the world.

SERVICES

A short laundry list of the ways we can help you!

The deepest of dives, this process delves into the very purpose for your organization and the mark you hope to make on the world. With a breakdown of audience that goes beyond the usual demographics, and messaging that connects with emotion for true engagement, your plan is developed by IABC award-winning strategists.

We guide your team through the process to create your own foundational strategy. With your decision-makers in the room, we walk you through our process to develop the thinking necessary to guide your organization into the future.

We focus our foundational strategic communications process on your social channels. Selection of channel, voice, tone, content and schedule are determined to maximize your social efforts.
Our team can take care of all your day-to-day social media demands. From content curation, creation and selection, through writing and framing, to posting and community management, we ensure your organization is an active, informed and empathetic participant in the conversations around your subject matter.
We look at all your touch-points with your audiences – digital, social media, print, in-person, press – to see if you are using best practices, and if your messaging is effective, on brand, and optimized to get the best results.

Ensuring that implementations are created with high standards of quality while at the same time are tied directly into an understanding of the audience and effective, persuasive messaging. Whether we produce the creative, or you have your own service providers, we can ensure that your content, designs and materials effectively connect to the audience on an emotional level, and motivate them to take action.

Through our team and selective partnerships, we bring the implementation services necessary to execute on your strategy.
– Writing
– Photography
– Video Production
– Animation
– Websites
– Graphic Design
– Blogs
– Events
– Print Materials
– Merchandise

HOW WE DO IT

Social Strategy

“If you build it, they will come.” WRONG!

We always start with strategy. We work with you to find out who you are, what you stand for, what you offer your community, and who cares. Then we figure out the best tactics to get you out there, and the kinds of messages that will resonate with your audience.

Once we know the story you need to tell, we find the best ways, and the best places, to share it.

Then, we chat about it with the people who care the most.

And after that, we listen. We converse. We rally. We discuss. We cheer. We empathize.

And then, we do it all over again, in an ongoing process of listening and learning, honing and responding. Social strategy is never finished, it’s alive, just like people are. That’s what makes it so powerful.

Social Media

“Let’s give ’em something to talk about…”

We build communities on the following platforms:

  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Blogs
  • YOU TUBE

We’ll produce all of your social content – everything from Facebook posts to in-depth blogs, videos, pictures, tweets and more. And we manage all of your social interactions – responding, listening, and evaluating at every step of the game, making sure your audience is heard.

Social Messaging

Be gone, ye old corporate-speak – there’s a new language in town…

From blogs to web content, articles to reports, we produce written documents of all kinds. We take a social approach to create engaging, creative content that speaks to your community, that shares your values and sparks ideas, discussion and smiles.

Social Therapy

*No Couch Required…

Need some help with your social media or have a brand perception issue? Want to learn the fine art of schmooze, how to handle challenging personalities online, or connect with your community in a new way? Give us a shout, and we’ll put our brains to solving whatever social challenge you can throw at us!

We’re also happy to teach and speak about the finer points of social media and marketing. Let us know how we can help!

"

For businesses, we personally connect with your customers. For organizations, we live and breathe your values, create discussions and engage deeply with your audience. And as advocates, we create , one conversation at a time.

"

Our team

Marliss Weber, MA

CEO, Senior Foundational Strategist

Randy Brososky

Senior Foundational Strategist,
Creative Director

Shani Gwin

Foundational Strategist

Katelyn Arthurs

Foundational Strategist, Content Creator

Liam Crotty

Liam Crotty

Tactical Strategist, Content Creator, Analyst

Susan May, BA

Graphic Designer

Jason Switner, BA

Content Creator

Tracey Anderson

Content Creator

Friends and Partners

We also work with many other partners. From communications and marketing firms, to graphic designers and photographers, our network is strong, and populated with some of the brightest and boldest minds in the Alberta creative scene.

"

We take you through every step of the process, from to the social sharing of your stories.

"

WE’LL KEEP YOU POSTED!

EMAIL

marliss@parodos.ca

QUESTIONS?

CALL

T 780.903.5878