Senior Foundational Strategist, Creative Director
Randy has been working in the broad fields of marketing, communications and branding for more than 20 years.
Randy has been working in the broad fields of marketing, communications and branding for more than 20 years. His early experience as an actor taught him valuable lessons about persuasion, audiences and stories, and he’s put that experience to good use as an art director, designer and communications strategist, crafting messages that “stick.” With Parodos Communications, and as the Principal of the Group of Rogues, Randy has led dozens of comprehensive communications projects for clients as diverse as Strathcona County, City of Edmonton, University of Alberta, EPCOR, Covenant Health, The Alberta Motor Association, the Business Link, and the 124 Street and Old Strathcona Business Associations. He has also helped many local businesses build their brands and creatively make their mark in our city. In demand as a public speaker, Randy is a TEDx fellow, a guest lecturer at Edmonton universities, and is a frequent presenter and mentor for organizations like the Business Link, the Edmonton Real Estate Board, and Northern Alberta Business Incubator (NABI).
Randy has significant experience in reputation management and crisis communications and teaches organizations how to strengthen and clarify their brand messages, and craft communications that are meaningful to their audiences. He has a particular interest and focus on social justice initiatives, and along with his partner Marliss, he was recognized for his strategy work on Women’s Initiative Edmonton with an IABC Capital Award of Excellence. A GBA+ trained communicator, Randy has played a key role in the development of several social advocacy-related social media accounts, including It’s Time Edmonton, EndPoverty Edmonton and Women’s Initiative Edmonton. He has also written and produced a number of videos on social justice themes, including GBA+, gender-based violence prevention, and feminism.
When he’s not developing communications strategies for clients, Randy is also a film-maker, with several projects under his belt in the Necessary Evil universe. Other projects he’s directed have won awards at film festivals across the globe. He still occasionally acts for film, television and stage, and is possibly the only communications strategist in Edmonton who breathes fire…