Tactical Strategist, Content Creator, Analyst
Working in digital marketing since 2011, Liam specializes in analytics that help organizations understand their ROI in website development and social media. Translating numbers into actionable insights is his specialty at any business level, having worked with smaller not for profit organizations, as well as medium to large size organizations including the 124 St Business Association, Coalition for a Safer 83 & 881, and City of Edmonton initiatives WinterCity Edmonton and WAVE.
A full time employee at the Alberta Motor Association, for the last 6 years Liam has managed the strategy, direction, and day-to-day operation of more than two dozen social media channels. His continued work with AMA and with additional clients ensures that he is always on the leading edge of social media updates, trends, and best practices.
When Liam isn’t navigating the ever-changing world of digital analytics or managing social media channels, he balances out his digital life with back country adventures, which continue to take him to destinations both well-known and hidden, including the Pacific Crest Trail, Vancouver Island’s Juan de Fuca Trail, and nearly every part of the Canadian Rocky Mountains.
As different as they may seem, these professional and playtime interests align in one important way: Whether hiking through the back country, or working with a local organization on their digital marketing, Liam’s goal is always to stride further.