“You can’t change the weather, but you can change how you feel about it. We’ll show you how.”
In the winter of 2012, we were invited to develop a social media strategy for the City of Edmonton’s WinterCity Initiative. It was the first time the City had ventured outside the organization to develop grassroots social media platforms, and we were trusted with the creation of a pilot project on Facebook and Twitter for WinterCity.
The pilot was so successful that in three short months, we built thriving communities on Facebook and Twitter, and the City not only granted the continuation of the project, but also opened the door to other initiatives to have independent social identities. The WinterCity platforms now engage thousands of Edmontonians every day, and have become the city’s go-to hub for winter love. We have been on the forefront of changing attitudes, and it’s been remarkable to see how, in just a few short seasons, Edmontonians have gone from hating winter and complaining about snow removal, to chomping at the bit for snow, snowballs and skating.
We currently manage the WinterCity Facebook and Twitter platforms October through May of every year, and advise on their social strategy through the summer months. We have also developed a WinterCity micro-site and blog which will be launched in the fall of 2015, which we will manage throughout the winter season.
In 2015, WinterCity Edmonton was named one of the most influential social media accounts in Edmonton by Jay Palter Social Advisory.