You can’t beat the passion a biker has for a bike…
What a fun project this was! We were temporarily brought in by our partners NikComm Communications to One Stop Biker Shop’s Facebook platform, in order to build their profile and hone their voice. We’ll frequently do this for smaller businesses as a way to give their social presence a boost, and for business owners to learn how to handle their social media themselves.
This one was challenging for us, as we’re not bikers ourselves. So, like an actor developing a role, we learned a biker character, and built one of the most engaged audiences we’ve ever had the pleasure to meet!
With a community size of roughly 2500, we frequently had posts that garnered more than 500 likes, as well as hundreds of comments and shares. We often reached upwards of 25,000 people per post, ten times their audience size – which we officially class as viral.
By connecting deeply with the values of this enthusiastic audience, One Stop Biker Shop became a trusted voice in their community, and top of mind for bikers in Alberta.